In this session, we explored how to build a custom customer persona GPT for business applications. Attendees learned how to use an AI-powered playbook to create a tool that acts as a proxy for a real customer, providing valuable feedback on marketing content. The discussion highlighted how these AI playbooks bridge the gap between AI training and practical implementation, allowing for faster and safer adoption of AI in business operations.
The session included a live demonstration of a custom GPT persona named “Emily”. This real-world example showed how the persona could review a company website, simulate a customer’s emergency search behavior, and provide feedback on marketing ad copy. The session concluded with an open Q&A and a discussion about a new AI adoption model.